Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools. Experienced developers will also tell you that speed is of the essence in ecommerce. No one wants to have to wait for systems to reload when you’re doing a lot of online shopping.
Magento is designed to be utilized as an application by someone who isn’t a developer. The Magento community is extremely large and very helpful. However, at some point the average person is going to hit a wall.
CommonPlaces uses the community-based Magento product for our ecommerce clients. Magento’s ability to scale allows shops with only a few products and simple needs to easily expand to tens of thousands of products and complex custom behavior without changing platforms. It offers a variety of plug-ins and themes which can easily enhance a customer’s experience. There are a lot of aspects to the online store which need to be configured, and how well that is accomplished is often dependent on business acumen.
Magento 2 is the latest incarnation of the leading enterprise-class ecommerce platform, utilised by over 200,000 online retailers. In fact, it’s estimated that 1 in 4 businesses are using the Magento software.
If you’re a Magento 1 merchant, you’ve probably heard about the new features and benefits of Magento 2.x. However, it’s difficult to determine the right time to move, what that entails, and how to accomplish a smooth migration.
This guide is based on the Creatuity team’s real world experience, including one of the first ever Magento 2.0 migrations.