Marketing

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Overview

There’s a major difference between technology services and other industries, however: the two-sided impact that automation and AI brings to the fore. One the one hand, these innovations help firms bring new and better offerings to market that can be delivered faster/better/cheaper than ever before. On the other, the very innovations that help propel legacy firms forward also make it easy for newcomers to enter the market, who either can or purport to match the offerings of more mature firms – thus the downward pressure on price as the marketplace crowds and feels, at least to the buyer, more commoditized.

Benefits With Our Service

We see our mission as influencing strategy while providing agile execution. Starting with our Playbook, we craft a game plan designed to drive your business goals and align the right activities. Our marketing solutions are data-driven and strategically designed to attract new leads, convert prospects, and improve lead quality over time.
We focus on transforming marketing investments into business drivers. We care about the impact of our work. We cut wasted processes and invest in programs that move the “business needle” using an agile-LEAN model for management. Our work combines strategy and execution with smart, data-driven insights. We audit and create an adaptive strategy.

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Working Process

Developer marketing aims to accomplish more than just capture the attention of software developers; it’s the collection of principles, strategies, and tactics that companies use to increase their product’s awareness, adoption, and advocacy across various technical audiences.

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

YES! You don’t have to replace your traditional marketing efforts with digital ones, but it is 2019 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.

Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers. Read our blog, ‘What is On-Page SEO?’ to learn more!

Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.

A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant. For ideas on how to update your website, check out our blog on, ‘Website Trends that will Dominate in 2020’.

Need help?

    Why Choose Pk Web Developers

    • Research Your Marketplace & Buyers

    • Build a Killer Website

    • Cultivating Visible Experts

    • Integrate Emerging Tech with Marketing

    • Understand Your Target Audience

    • Take Advantage of Tech Influencers

    Words From Our Clientele

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    Manoj Gohil
    MANAGER
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    Abhi Ronu
    CEO
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    Shubham Virani
    CEO
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    Jaydeep Mangukiya
    MANAGER